Up In Years 矫健活动

Designs On— Aging

Up In Years is a campaign to help prevent STDs among seniors. As the Baby Boomer population ages, it has begun to adopt a “you only live once” attitude about sex. That’s great actually, except as inhibitions are lowered, and women no longer need contraception, the prevalence of sexually transmitted diseases among seniors is rising — at an alarming rate, actually. The message we want to send is simple: “Use a condom.” Sure the tone is a little cheeky. For this audience, there’s no need to be a buzz kill. But they could use a dose of reality. Before they need a dose of something else.